Brand archetypes are timeless frameworks for creating emotional connections with your audience. From Marlboro's rugged Marlboro Man to McDonald's joyful Ronald McDonald, iconic examples demonstrate their power to resonate across cultures and time. Join us as we explore the origins, significance, and practical applications of these 12 guiding personas, essential for modern branding and marketing.

Discover the creative journey behind Kanmi Chocolate's unique branding and packaging design. Inspired by Japanese art and Western color palettes, this design process article highlights the fusion of unusual flavors, playful illustrations, and a modern, cohesive design strategy. Follow along with us as we talk you through all the steps it takes to create a delicious visual identity.

Has your brand lost its spark? Are you finding it difficult to compete with newer, more dynamic businesses? If you're seeing signs of stagnation or a disconnect with your audience, it might be time for a brand refresh. This article explores when and why a brand refresh could be the right move for your business, helping you regain your competitive edge and reconnect with your audience.

If you're navigating the world of logo design, understanding the various types is essential for making informed decisions about your brand identity. Whether you're a design professional or new to the field, knowing these categories enables clear communication with designers, ensuring your logo reflects your vision and resonates with your audience. In this article, we delve into five fundamental logo types, what they are and why they might be the best choice for your business.

Since the 1960s, design trends have seen a surge in minimalism, yet complexity continues to hold its ground in 2024, particularly in industries where heritage and distinctiveness are paramount. While minimalist logos offer scalability and immediate recognition, certain industries rely on intricate designs to convey tradition, luxury, and brand values effectively, complex logos still play a crucial role in today's branding landscape, despite the prevailing trend towards simplicity.

The Cluj-Napoca Botanical Garden, a cherished landmark attracting over 200,000 visitors annually, surprisingly lacks a cohesive brand identity. This project aims to create a logo that embodies the garden's essence, making it easily recognizable to both locals and tourists. By drawing inspiration from the garden’s rich flora and its founder, Alexandru Borza, the new logo design captures the institution’s spirit while offering a versatile brand identity.

In today's fast-paced market, where attention spans are fleeting, simpler logos are becoming the norm. This article explores the reasons behind this trend, highlighting how minimalist designs enhance brand recognition, versatility, and timeless appeal. From Pepsi to British Petroleum, companies are investing in rebrands to keep their logos simple yet memorable. Discover why simplicity in logo design is not just a trend, but a strategic move to stand out and stay relevant in a crowded marketplace.

While a logo serves as the visual embodiment of a business, relying solely on a singular logo could make your branding efforts fall short. This article explores the importance of having versatile logo variations to effectively capture and communicate a brand’s identity across various touchpoints. From enhancing brand flexibility to maintaining visual consistency, discover why multiple logo iterations are essential in navigating the complexities of today’s dynamic marketplace.

A logo, serving as the cornerstone of a brand’s identity, must encapsulate its values, personality, and vision into a single visual mark. One innovative strategy gaining traction is the use of circular grids in logo design. In this article, we delve into the concept of circular grid design and explore its impact through a case study of the iugo logo.